Chances are you’ve taken part in the art of shopping overseas to snare yourself a great price. I’ve done it, many times*. It’s taken a while for me to grow balls big enough to bring up the elephant in the room, but it seems lately I’m not alone in my quest for beauty price equality.
Quite simply, here in Australia we often pay considerably more for our beauty items than elsewhere in the world. From experience, I’ve paid for items priced three times as much of that overseas. I’ve done many comparisons of my Australian and international purchases and the numbers hurt. It’s tough. I’m not going to lie.
*[I used to buy cheap beauty items on eBay, but haven’t in years because I prefer going directly to the official store/wholesaler to ensure genuine and quality product. I feel more comfortable knowing where it came from and who is benefiting from the sales]
Real price comparison on random selection of products:
You see, every year I send my Hero (aka my husband) on an expedition from store to store buying a wish-list of beauty items while he is overseas. The purpose is to get more bang for my buck. I can easily double or even triple the amount of items I can buy, simply by buying from the US instead of Australia.
Sad but true.
BUT WAIT! Before you hurl a drawer full of unwanted lipsticks at me because you don’t agree with the idea of not supporting your local economy and being insensitive to the beauty industry, hear me out… I’m merely highlighting the issue (using myself as a prime example), and am pondering the wonders of the Beauty Universe. I’m always open to hear both sides. Matter of fact I think it’s important for any argument.
So, I’ve been slowly writing this post for a week, as My Hero is currently OS tracking down my items as I type. And it just so happens, coincidently, Illamasqua has just launched a campaign to fight for fairer beauty prices in Australia. According to Illamasqua, in a step towards price equality they are going to drop their prices, permanently, and are asking you to sign a petition to show your support.
Well… I signed the petition
Being a mother of four, I am the queen of getting the most out of every dollar. Simply put. If there’s savings to be made you can bet I will take advantage of it.
Having said that, I do pay the local prices for all of my beauty spending throughout the year, with the exception of my annual OS haul. That means approximately 95% of what I buy is from Australian retailers. BUT, it can be a difficult pill to swallow knowing I could buy three of the same item overseas for the price of one here… Sigh.
I fully recognize there’s two sides to every story and twelve sides (ok, faces) to every dodecahedron. This situation is much like the latter, with many valid reasons for and against. It’s a hotly debated issue amongst the beauty community. There’s many factors that can influence sale prices, and let’s not forget exchange rates, each nations median income, and everything in between. The list is endless.
Penny For Your Thoughts?
But let’s not get overly technical with it, let’s get down to THE question, should you support your country’s economy one blush purchase at a time, or be a savvy consumer and go where the grass is greener?
I could talk about this forever! But for now I will leave the rest with you..
PS – I’d like to note my husband deserves a medal for his beauty shopping efforts for me. The guy knows what a stippling brush is, what it looks like, and what it’s used for. I wasn’t kidding when I said he’s my hero…
PPS – As awesome as it feels to have finished writing this post, I can’t help but fear the wrath of those opposing any changes or means to circumvent prices. Please note I am not encouraging consumers to go elsewhere. It is important to recognize the purpose of this post is for example, consideration and discussion only. Play nice kids.
PPPS – That is all.